The Moungear brandmark is both a letter form of the company name and an abstract mark of two carabiners linked, strongly suggesting the products' great strength and durability.
Avenir Lt Std Medium
Products best used for rock climbing
Products best used for ice mountain climbing
Products best used for climbing
Moungear is all about keeping the consumer safe. The ad campaign is letting the audience know that with Moungear, you can let it all hang out and you will be perfectly fine!
Catalogs are an important part of the shopping process. Improving the costumer's shopper experience was the main goal in designing the catalog. Icons and dividers were designed to indicate the equipment's purpose and separate them for relevance.
The carabiner is the main symbol for Moungear. It's important for the company to make the package for carabiners just as unique as the brandmark.
The face of the company is the employees. It's crucial for the uniforms to be consistent to the brand but show some style as well.