IDENTITY
The Mavix brand launched shortly after I joined Healthy Back LLC (later acquired by Exemplis LLC). I played a key role in establishing the brand’s visual identity and voice, creating foundational design elements that continue to define the brand today.
The alphabet shown above was designed to expand the existing Mavix logo into a complete typographic system. My role was to translate the original logo style into a full set of characters that could be used to create bold, campaign-specific logos while staying true to the brand.
EXAMPLE 1: MEGGA QUEST
Campaign highlighting when Mavix hid multiple M4 chairs across the country to generate audience excitement and expand brand awareness.
EXAMPLE 2: RAEVIX
Gaming chair designed as part of a brand collaboration with popular streamer Valkyrae.
To support Mavix’s focus on product quality and customer satisfaction, I designed an assembly instruction guide that prioritized clarity, legibility, and an easy-to-follow user experience.
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Product design
Raevix was a collaborative gaming chair project with streamer Valkyrae. I played a key role in the design, working closely with the team while navigating approvals from both the company CEO and our partner. Despite the complexity of the process, the final product launched as a limited release and became a best-selling item.
Check Out MoreWhen customers reported that gaming chairs either stuck on carpet or slid too easily on hardwood floors, the Mavix team and I set out to design a chair mat that was both functional and visually cohesive. It needed to integrate with the chair’s design without overpowering it, while still enhancing its look.
